” One million sports fans are expected to blitz Atlanta for Super Bowl LIII and its 10-day spate of festivities.
It’s a huge boon for the city’s hospitality industry, which is gearing up to welcome roughly 150,000 out-of-town guests and droves of locals for the Feb. 3 Big Game.
“This would be the biggest thing since the Olympics,” said David Marvin, founder and president of Legacy Ventures, which owns and manages several downtown hotels, restaurants and event space. “Atlanta is so ready … It’s gonna prove to the world we’re a really sophisticated city that can handle this kind of event.”
So where will the money flow?
Hotels are already booked up, many charging $1,000 or more a night. Restaurants are sold out for high-profile events, banking upward of $25,000 to $250,000. Caterers and meeting planners are organizing extravagant parties for A-list celebrities and business people. And local residents are listing their homes on Airbnb for as much as $10,000 per night.
“It’s not just a football game,” said William Pate, president and CEO of the Atlanta Convention & Visitors Bureau (ACVB). “It’s 10 days of events.”
It’s sure to be the party of the decade, packing an economic punch for hospitality venues well past the Perimeter.”