Chief Operating Officer, Hotels
Richards joined Legacy in 2011 to organize the firm’s Hotel Operations division. He has since developed a team that is focused on sales and revenue management, expense management, product quality, team satisfaction and the guest experience. He is actively involved in the hotel development process, analyzing and underwriting potential projects and performs an asset management role for several projects. He oversees a corporate team of ten.
Richards has 35 years of relevant experience, which includes Vice President of Asset Management for Lodgian, Inc., where he contributed to capital planning and investment strategies, implementation of property improvement plans, brand conversions, and renovations; Regional Revenue Manager; and VP of Operations. Prior positions include general manager roles with Winegardner & Hammons and Prime Hospitality.
He graduated from West Virginia University with a BS degree from the School of Business and Economics.